Leonardo AI Statistics: Users, Revenue & the Canva Acquisition
Leonardo AI: 19M+ registered users (2026), ~$95M annual revenue, ~$1.3B estimated valuation. Acquired by Canva in July 2024; ~65% of users are professional artists or studio teams.
Leonardo AI grew from a game-asset generator into one of the largest professional AI image platforms, surpassing 19 million registered users two years after its acquisition by Canva. Its professional skew is unusual: about 65% of users are working artists, designers, or studio teams using it for production assets rather than casual experimentation.
Key statistics
Leonardo AI surpassed 19 million registered users in 2026, following its July 2024 acquisition by Canva.
Industry reporting for 2026 placed Leonardo’s revenue at roughly $95 million across subscriptions, marketplace commissions, credits, and API access.
Leonardo’s estimated valuation stands near $1.3 billion within the Canva group.
About 65% of Leonardo users are professional artists or studio teams - game studios, brand teams, and product designers.
Leonardo AI revenue growth before and after the Canva deal
Leonardo’s revenue roughly tripled in each of the two years following the July 2024 Canva acquisition: from $16M (2024) to ~$50M (2025) to ~$95M (2026), while users grew from roughly 10M to 19M+.
| Year | Revenue | Registered users | Key event |
|---|---|---|---|
| 2024 | ~$16M | ~10M | Canva acquisition (July) |
| 2025 | ~$50M | ~15M | Canva ecosystem distribution |
| 2026 | ~$95M | 19M+ | Marketplace passes $18M annual volume |
Revenue and user trajectory from Fueler and Aitoolsbee industry reporting; acquisition date from Canva’s newsroom.
How does Leonardo AI make money?
Leonardo runs a freemium SaaS model with a creator marketplace layered on top - subscriptions lead, followed by marketplace commissions and credit sales.
Paid plans start near $19/month, with Pro plans around $79/month adding model training and unlimited downloads.
Leonardo’s asset marketplace records over $18 million in annual transaction volume, with creator royalties on sales.
Canva acquired Leonardo AI in July 2024, giving the Australian startup distribution into Canva’s 200M+ user design ecosystem.
How we compiled this data
Post-acquisition, Leonardo’s numbers come from industry reporting rather than company disclosures, since Canva folds them into private group results. We cross-checked Fueler’s revenue trajectory against Aitoolsbee’s user reporting and kept only figures consistent across both. The professional-user share (65%) is platform-survey data. Last full review: June 12, 2026.
Before you cite these numbers
- All post-2024 revenue figures are estimates; Canva does not report Leonardo separately.
- The ~$1.3B valuation is an analyst estimate of an internal Canva asset, not a market transaction.
- The 65% professional-user share comes from platform surveys with self-selected respondents.
Frequently asked questions
How many users does Leonardo AI have?
Leonardo AI surpassed 19 million registered users in 2026, with roughly 65% of them professional artists or studio teams.
Who owns Leonardo AI?
Canva acquired Leonardo AI in July 2024. The platform continues operating independently with an estimated valuation near $1.3 billion.
How much revenue does Leonardo AI generate?
Industry reporting places Leonardo’s 2026 revenue at roughly $95 million, up from around $50M in 2025 and $16M in 2024.
Sources
Figures on this page are compiled from the following publishers and reports. Where sources disagree, we present the range and note the methodology difference.